Our Mission

Our mission is to inspire and empower individuals to lead active, healthy lifestyles by providing high-quality, functional, and stylish fitness apparel. We believe that everyone deserves to feel confident, comfortable, and supported during their fitness journey, and we are dedicated to creating products that enhance performance and promote overall well-being.

Our Vision

Our vision is to be the premier fitness apparel brand at an affordable price that transcends the boundaries of fashion and function. By combining innovative design and a commitment to sustainability, we strive to create a positive impact on the lives of our customers, promoting a culture of wellness, confidence, and self-care that extends far beyond the gym or studio.

Meet the Owner

Ashanti Coleman

Ashanti is the founder and owner of 929 Apparel. Her visionary behind 929 Apparel is a fashionable fitness for less. Having a passion for fitness, fashion and a commitment to making a positive impact in helping others improve their lifestyles.

She is wife, mother, doctoral prepared nurse practitioner, certified yoga instructor, active leader in her church and community, two time stroke survivor, author, and co-owner with her husband of their new clinic Rejuvenate 901 in Collierville, TN.